Built So Practices Like My Grandfather's Could Scale Without Selling.
SelenicAI is the 24/7 AI voice receptionist for private dental practices. It answers every new patient enquiry, books straight into your diary, and never adds to the wage bill. It exists because a practice that serves its city for twenty-five years should not have to sell to survive.
My Grandfather Sold His Clinic. Not Because He Wanted To.
My grandfather, Dr. Muhammad Saleem Akhter, founded Makkah Dental Clinic in Lahore in 1993. He ran it for twenty-five years. It was a good practice with patients who trusted him.
In 2018 he sold it. Not because he wanted to, but because he could not scale the operations. Associate salaries climbed. Running costs climbed. Margins tightened. The clinic that had served a city for a quarter of a century became a business he could no longer keep up with.
I kept thinking about the calls. The new patient enquiries that came in while the front desk was busy, closed, or stretched too thin. Every one of those was a person who needed care and a practice that lost the chance to give it.
SelenicAI is the answer I wish my grandfather had. A receptionist that never misses a call, never takes a day off, and never adds to the wage bill. So the next dentist who builds something good does not have to sell it to survive.
Moiz Khurram
SelenicAI is founder-led. Moiz runs onboarding, the build, the test calls, and the review of every booking himself. No account managers, no hand-offs, no layer between your practice and the person accountable for the work. His grandfather, Dr. Muhammad Saleem Akhter, ran Makkah Dental Clinic in Lahore from 1993 to 2018 and sold it because he could not scale the operations. SelenicAI exists so practices do not face that choice.
International Association for Dental Research
The people behind the phones.
Before The Receptionist, The Pipeline.
SelenicAI is the AI voice receptionist division of Leadamax. Before building our voice systems, we spent a year running outbound and lead generation for B2B software and service companies, including Cruzata, a software development firm we ran cold email acquisition for.
We have brought that same systems-first approach to AI voice reception. Answering every call and capturing every enquiry for professional services firms, so no lead ever slips through.
A Receptionist That Never Misses A New Patient.
Around 35% of new patient calls go unanswered, and missed calls cost a practice between £24,000 and £90,000 a year. SelenicAI closes that gap, then proves it.
Answers Every Call, Day Or Night.
Roughly 35% of new patient calls go unanswered. SelenicAI picks up after hours, at weekends, and whenever the front desk is busy, so no enquiry slips through.
Books Straight Into Your Diary.
It books appointments directly into the practice diary and syncs with Dentally, SOE, R4, and Kodak. The booking is in your system before the call ends.
Qualifies The Enquiry First.
Every new patient enquiry is qualified by treatment interest, private versus NHS, and urgency, so the diary fills with the patients you want.
Compliant And Auditable.
UK GDPR and PECR compliant with UK data residency and a full call audit log. You can listen back to every conversation.
One Founder, One Standard, One Outcome.
SelenicAI is built and run by its founder. The agreement is the result: book 5 new patients in your first 60 days, or your next 3 months are free.
Founder-Led.
Moiz runs onboarding, the build, the test calls, and the review himself. You speak to the person accountable for the work, not an account manager.
Live In 72 Hours.
Set up in 72 hours. We do the PMS and PBX wiring ourselves. You see it working on real calls within days, not months.
Accountable On The Result.
The Safety Net™ — a 14-day patient capture programme at zero cost. If the number of missed patients shocks the practice, we make it permanent. If it doesn't, we part ways with nothing owed. The result is the agreement, not a promise.
Never lose another new patient to a missed call.
The 24/7 dedicated receptionist for private dental practices. The Safety Net™ — a 14-day patient capture programme at zero cost with direct PMS and PBX integration handled by us. Set up in 72 hours, founder-led.