THE FOUNDER
Four generations of dentistry.
Every competitor is a software company that discovered dentistry. We are the opposite.
01 · THE STORY
My grandfather founded Makkah Dental Clinic in 1993. He ran it for twenty five years. It was a good practice with patients who trusted him.
In 2018 he sold it. Not because he wanted to, but because he could not scale the operations. Associate salaries climbed. Running costs climbed. Margins tightened. The clinic that had served a city for a quarter of a century became a business he could no longer keep up with.
I kept thinking about the calls. The new patient enquiries that came in while the front desk was busy, closed, or stretched too thin. Every one of those was a person who needed care and a practice that lost the chance to give it.
SelenicAI is the answer I wish my grandfather had. One system that saves what a practice is losing and adds what it is missing. So the next dentist who builds something good does not have to sell it to survive.
FOUR GENERATIONS OF A DENTAL FAMILY
BETWEEN PATIENTS, THE WEEKLY PRACTICE-OWNERS PODCAST
RESEARCH SUBMITTED TO IADR AND PADR
02 · THE WORK
Moiz's grandfather founded Makkah Dental Clinic in 1993 and ran it for twenty five years. In 2018 he sold it, not because it failed, but because it could not scale past him. SelenicAI is the answer to that. A weekly podcast interviewing practice owners. Research submitted to IADR and PADR. Four generations of a dental family building the system their own practice needed.
03 · HOW WE WORK
Founder-led.
Moiz runs onboarding, the build, the test calls, and the review himself. You speak to the person accountable for the work, not an account manager.
Live in 72 hours.
Set up in 72 hours. We do the PMS and PBX wiring ourselves. You see it working on real calls within days, not months.
Accountable on the result.
It starts with a free 45-minute consultation with the founder. You leave with a one-page report showing exactly where your practice is leaking. If the numbers justify it, we install. If they don't, we part ways with nothing owed. The result is the agreement, not a promise.
04 · THE TEAM
FOUNDER
Muhammad Moiz Khurram
Builds and tunes every agent himself.
Moiz founded SelenicAI to fix the receptionist gap he watched dental practices bleed revenue through. He personally configures every voice agent, listens to real calls, and stays on the line after go-live.
DELIVERY
Operations Team
PMS + PBX wiring, keep-alive monitoring, daily QA.
The operations desk handles PMS wiring (Dentally, SOE EXACT, Carestream R4, iSmile, Cliniko) and PBX integration (Twilio, 8x8, RingCentral, Zoom Phone, BYO SIP) so the practice never touches infrastructure. They monitor every live call and flag anything the agent flubs before you hear about it.
FOUNDING CUSTOMER PARTNER
Customer Success
Rides shotgun through onboarding from day one.
Sits alongside the practice through onboarding. Setup on day 1, check-in call on day 7, results readout on day 14. Their job is to make sure the practice sees exactly how many patients Lily caught in those first two weeks.
45 minutes with Moiz.
Bring your call volume, your no-show rate, your unscheduled treatment and your marketing spend. Moiz, the founder, walks your numbers against the industry benchmarks on this page and you leave with a one-page report showing where your practice is leaking and what it is worth per year. You keep the report either way.
Book your free consultationFounder-led. Not a sales team.