Seven systems covering your front desk, clinical notes, recall, treatment, insurance, growth and reporting. Installed for you in 72 hours. Run as one.
WHILE YOU SLEEP
Your practice is closed. It is 02:47.
02:47 · INCOMING CALL
Thank you for calling. You have reached the practice out of hours.
I can book you in right now. What is the problem with the tooth?
02:49 · TRIAGED · NON-URGENT
That sounds sore but safe to see the dentist in the morning.
There is a nine twenty with the hygienist or an eleven o'clock exam.
02:50 · DIARY
TUE 09:20 · NEW PATIENT EXAM — BOOKED
You are booked in for nine twenty. A confirmation is on its way.
02:51 · LEDGER
CALL ANSWERED · SOURCE TAGGED · BOOKED
By the time the team arrives, the diary already moved.
AI Systems and Workflows
Seven systems that run the front desk, the notes, the recalls and the claims. Each one works on its own. Together they run the practice.
38%
Answers, qualifies and books every enquiry across phone, chat and messaging
SCRIBE™SAVE36.2 minutes
Writes the clinical note chairside and syncs it to the practice system
RECALL™SAVE + ADD22.95%
Fills cancellations, wakes dormant patients, kills no-shows
TREATMENT™ADD46%
Recovers diagnosed treatment that never got scheduled
CLAIMS™SAVE15 billion
Verifies eligibility, tracks claims, chases denials until the money lands
INBOUND™ADD4 to 7%
Turns the practice's content into patient enquiries without ad spend
LEDGER™SAVE + ADD30–40%
Every call, every source, every outcome, one page
01 · SAVE
Front Desk™
Every call answered. Every enquiry booked.
The voice on Front Desk™ is Lily.
Phones are still how patients choose a practice, and one in three calls to a dental practice never gets answered. Most of those callers won't leave a voicemail. They call the next practice on the list. Lily answers every call around the clock, works the same conversation across WhatsApp and web chat, and books straight into your diary under your rules.
- Answers around the clock, on the phone, on WhatsApp, on your website
- Qualifies every enquiry: treatment, urgency, timeline
- Books directly into your diary under your scheduling rules
- Triages emergencies against your protocol and escalates to your team
WHAT IT HANDLES
- 24/7 call answering
- WhatsApp and web chat
- Enquiry qualification
- Diary booking rules
- Emergency triage
- Escalation to your team
38%1
of calls to dental practices go unanswered
Peerlogic, 2026. 4,280 calls tracked across 26 practices
02 · SAVE
Scribe™
The note writes itself, chairside.
The voice on Scribe™ is Iris.
Clinical notes are the unpaid work that follows clinicians home. Research on clinical documentation puts it at over thirty minutes of writing for every thirty minutes of care. Iris listens chairside, drafts the note in your format, and syncs it to your practice system before the next patient sits down.
- Listens chairside and drafts the clinical note in your house style
- Syncs directly to your practice management system
- Flags anything missing before the chart is closed
- Consent-first recording with region-aware storage, built in from day one
WHAT IT HANDLES
- Chairside note capture
- Structured exam, diagnosis, plan
- Practice system sync
- Clinician voice profiles
- Note review before filing
36.2 minutes2
of documentation per 30-minute visit
JAMA, clinical documentation burden research
The strongest published documentation evidence is medical, not dental. We say so. Our own client data is building the dental evidence base.
03 · SAVE + ADD
Recall™
The chair never sits empty.
The voice on Recall™ is Nora.
Around one appointment in five cancels or simply never shows, and a third of those are plain forgetfulness. Nora confirms, reminds and reschedules across SMS and WhatsApp, fills same-day gaps from a short-notice list, and works the dormant patients your practice already owns.
- Confirmations, reminders and reschedules on SMS and WhatsApp
- Fills same-day cancellations from a short-notice waitlist
- Wakes dormant patients and overdue hygiene automatically
- Every contact logged, so nobody gets messaged twice
WHAT IT HANDLES
- Cancellation backfill
- Dormant patient reactivation
- No-show follow-up
- Recall due lists
- Multi-channel reminders
- Rebooking without staff time
22.95%3
fewer no-shows with automated reminders
Study of 1,604,184 appointments across 64 dental practices
04 · ADD
Treatment™
The revenue is already diagnosed.
In most practices, between a third and half of diagnosed treatment never gets scheduled. Not because patients said no. Because nobody followed up. Treatment™ works every unscheduled plan on a value-weighted sequence, explains finance and plan options in your practice's voice, and revives the implant and aligner consults that went quiet.
- Every unscheduled plan tracked from diagnosed to booked or closed
- Value-weighted follow-up: big cases get more touches
- Finance, membership and plan options explained clearly, in your practice's voice
- Quiet implant and aligner consults revived, not forgotten
WHAT IT HANDLES
- Unscheduled treatment lists
- Lapsed plan follow-up
- Finance and payment prompts
- Consultation rebooking
- Treatment value tracking
46%4
average case acceptance. Top practices reach 83%
Industry case acceptance benchmarking, ADA-cited figures
05 · SAVE
Claims™
The hold music ends.
Insurance eats the front desk from the other side. Verification calls before every visit, claims that sit for weeks, denials nobody has time to chase. Claims™ verifies eligibility and benefits before the patient arrives, tracks every submitted claim until it pays, and works denials and ageing receivables on a schedule. Built for insurance-driven markets, led by the US.
- Eligibility and benefits verified before the visit, not at the desk
- Every submitted claim tracked until it pays
- Denials and ageing receivables chased on a schedule, not when someone remembers
- Payer patterns flagged: the slowest insurers and the codes that bounce
WHAT IT HANDLES
- Eligibility verification
- Claim submission tracking
- Denial chasing
- Exemption checks
- Payment reconciliation
15 billion5
in US dental revenue lost every year to denials and admin gaps
VideaHealth ClaimsAI market analysis · Vendor figure, directional.
06 · ADD
Inbound™
Content that becomes patients.
Practices spend heavily on marketing and mostly can't say which part of it produced a patient. Inbound™ builds your content engine: positioning, patient education, reviews timed to the appointment, and content structured so AI assistants cite your practice when patients ask. Every enquiry it creates lands in Front Desk™, gets answered, gets booked, and gets tagged to its source.
- A content engine in your practice's voice, published on schedule
- Reviews requested at the right moment, every time
- Structured so AI assistants cite you when patients ask
- Every enquiry lands in Front Desk™ and is tagged to its source
Other agencies hand you leads and disappear. Ours land in a front desk that answers around the clock and books them. We can prove the content created the patient, because we run the phone and the diary.
WHAT IT HANDLES
- Practice content to enquiries
- Source attribution
- Enquiry capture and reply
- Booking from organic traffic
- Content performance view
4 to 7%6
of practice revenue goes to marketing, most of it untraceable
Industry marketing spend benchmarks
07 · SAVE + ADD
Ledger™
One page. Every number that matters.
Ledger™ is the system of record. Every call logged and tagged. Every booking attributed to its source. Production, reactivations, recovered treatment and claim status on one page, in a weekly brief and a monthly review. When someone asks whether it's working, this is the page you open.
- Every call logged, tagged and attributed to a source
- Bookings, reactivations, recovered treatment and claims in one view
- A weekly brief in your inbox, a monthly review with our team
- The answer to "is it working", on one page
A practice can replace a receptionist tool overnight. It cannot replace the only system that tells it where its money comes from. Cancelling means going blind.
WHAT IT HANDLES
- Every call logged
- Source attribution
- Outcome per enquiry
- Revenue per channel
- Single page reporting
30–40%7
Only 30 to 40% of missed callers are ever recovered
Patient Prism, analysis of over one million recorded calls
Why practices install it.
38%
of calls to dental practices go unanswered
Peerlogic, 2026
22.95%
fewer no-shows with automated reminders
1,604,184-appointment study, 64 practices
46%
average case acceptance. Top practices reach 83%
Industry benchmarking, ADA-cited
36 min
of documentation per 30 minutes of care
JAMA
Every location. One standard.
Groups don't have a missed-call problem. They have the same missed-call problem at every location, plus no way to see which site is leaking. SelenicAI runs one Front Desk™ standard across every practice, routes each caller to the right diary, and rolls the whole group up in Ledger™, site by site, on one page.
- One call standard: same triage, same scripts, every location
- Callers routed to the correct site and booked into its diary
- Ledger™ by location: see which site converts and which leaks
- Pilot one location, prove it, then roll out
A 26-location group recovered a five-figure sum in one month from missed-call follow-up alone
Peerlogic, 2026
09 · WHY WE WIN
Nobody owns the whole line.
Every stage from a stranger discovering the practice to the money landing in the account.
Covers all seven stages.
Nobody owns the whole line from a stranger discovering the practice to the money landing in the account. That line is the operating system.
10 · THE FOUNDER
Four generations of dentistry.
Moiz's grandfather founded Makkah Dental Clinic in 1993 and ran it for twenty five years. In 2018 he sold it, not because it failed, but because it could not scale past him. SelenicAI is the answer to that. A weekly podcast interviewing practice owners. Research submitted to IADR and PADR. Four generations of a dental family building the system their own practice needed.
Every competitor is a software company that discovered dentistry. We are the opposite.
FOUR GENERATIONS OF A DENTAL FAMILY
BETWEEN PATIENTS, THE WEEKLY PRACTICE-OWNERS PODCAST
RESEARCH SUBMITTED TO IADR AND PADR
WATCH
See the operating system run
The channel. Practice growth, systems and the numbers behind them.
READ
The Substack
Essays on practice economics, written like the site reads.
Read on Substack → (opens in a new tab)
LISTEN
Between Patients
Practice owners, interviewed weekly. Four generations deep.
Listen to the podcast → (opens in a new tab)
BETWEEN PATIENTS · LATEST EPISODES
Patients Don't Follow Practices. They Follow YOU.
DR DAHLIA BRINKLOW
Dentistry Is Quietly Breaking Its Dentists
DR BAZGAH SIDDIQUE
Most Dentists Can't Run ONE Practice. He Built SIX.
DR ALEX MARQUES
Live in days, not months.
Days 1–2
Step 1: Connect
We connect your phone line and your practice system, and load your scheduling rules, FAQs and protocols.
Day 3
Step 2: Live
Front Desk™ starts answering. After-hours cover begins the same night.
Weeks 1–2
Step 3: Extend
Recall™ and Treatment™ switch on. For insurance-driven practices, Claims™ starts verifying the schedule.
Weeks 3–4
Step 4: Measure
Ledger™ goes live. Your first weekly brief lands, and everything after it is on the record.
WORKS WITH THE PRACTICE SYSTEM YOU ALREADY RUN
THE LIVE DEMO
The live demo is Lily.
She is one tap away, right now, on this page. No competitor can demo without a sales rep. Ours picks up the phone.
45 minutes with Moiz.
Bring your call volume, your no-show rate, your unscheduled treatment and your marketing spend. Moiz, the founder, walks your numbers against the industry benchmarks on this page and you leave with a one-page report showing where your practice is leaking and what it is worth per year. You keep the report either way.
Worth 450. Free for first-time bookers.
Founder-led. Not a sales team.